Ludique New York

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ABOUT

LUDIQUE IS THE SUMMATION OF RECENT WORKS BY ARTIST, DESIGNER, CREATIVE DIRECTOR FREDERICK EVANS. HIS WORK SPANS ACROSS THE LUXURY, FRAGRANCE, ART, COSMETICS AND FASHION INDUSTRIES. HIS ARTFUL TOUCH IS DISTINCTIVE, BRINGING AN AMALGAMATION OF INFLUENCES
AND EXPERIENCES TO THE WORK TO CREATE
AN INSPIRED AND MAGICAL RESULT.

CAPABILITIES

CREATIVE DIRECTION
PRODUCT & PACKAGING DESIGN
ADVERTISING
ART DIRECTION
BRAND STRATEGY
BRAND IDENTITY
SOCIAL STRATEGY
CONTENT CREATION
VISUAL & GRAPHIC DESIGN
PHOTOGRAPHY
EXPERIENTIAL DESIGN
IN-STORE DESIGN
VISUAL MERCHANDISING
SITE DESIGN & DEVELOPMENT

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LEGAL

This website contains information that is privileged and confidential. You are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited.

LUDIQUE ludique@ludique.com

About ORIGINS

A fresh take on a heritage skincare brand with a complete overhaul from logo, positioning, creative executions, store design and packaging. Inspired by the interserction of nature and science (the brands core marker)... the new ORIGINS is completely upgrading the perception of the brand, Including a callout to it’s OG status by adding “1990”. Putting a stake in the ground as the ORIGINAL brand to pioneer the “natural beauty” movement thus becoming the benchmark in the industry for efficacy, stylish design and sustainability.