![FAWN Print Advertising Spread](assets/FAWN_2.jpg)
![FAWN Brand Identity, Logo and Stationairy Suite](assets/FAWN_3_4.jpg)
![FAWN Packaging](assets/FAWN_5.jpg)
![FAWN Wildpostings](assets/FAWN_6.jpg)
![FAWN Brand Image](assets/FAWN_7.jpg)
![FAWN Print Advertising Spread](assets/FAWN_8.jpg)
![FAWN Brand Image](assets/FAWN_9.jpg)
![FAWN Hang Tags and Interior Labels](assets/FAWN_10_11.jpg)
![FAWN Web](assets/FAWN_12.jpg)
![FAWN Wildpostings](assets/FAWN_13.jpg)
![FAWN Print Advertising Spread](assets/FAWN_14.jpg)
![FAWN Brand Image](assets/FAWN_15.jpg)
Whitney D. Crawford, heiress to John Deere, and José Velasco Vega, Central Saint Martin’s graduate and former director of design at KiKi de Montparnasse approached Ludique to help create a new brand slated to launch as part of the February 2017 fashion week season. Influenced by Whitney and José’s respective backgrounds and goal to create a line representing the full wardrobe of a woman in touch with an elevated, intelligent and individualistic sensibility, combined with inspiration taken from the vision of the new romantic movement of the 1980’s, Ludique created FAWN.