Ludique

WORK by project WORK by category

THANK YOU FOR YOUR INQUIRY

ABOUT

LUDIQUE IS THE SUMMATION OF RECENT WORKS BY ARTIST, DESIGNER, CREATIVE DIRECTOR FREDERICK EVANS. HIS WORK SPANS ACROSS THE LUXURY, FRAGRANCE, ART, COSMETICS AND FASHION INDUSTRIES. HIS ARTFUL TOUCH IS DISTINCTIVE, BRINGING AN AMALGAMATION OF INFLUENCES
AND EXPERIENCES TO THE WORK TO CREATE
AN INSPIRED AND MAGICAL RESULT.

CAPABILITIES
  • CREATIVE DIRECTION
  • PRODUCT & PACKAGING DESIGN
  • ADVERTISING
  • ART DIRECTION
  • BRAND STRATEGY
  • BRAND IDENTITY
  • SOCIAL STRATEGY
  • CONTENT CREATION
  • VISUAL & GRAPHIC DESIGN
  • PHOTOGRAPHY
  • EXPERIENTIAL DESIGN
  • IN-STORE DESIGN
  • VISUAL MERCHANDISING
  • SITE DESIGN & DEVELOPMENT
CONTACT

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LEGAL

LUDIQUE ludique@ludique.com

About ORIGINS

Category: Creative Direction

A fresh take on a heritage skincare brand with a complete overhaul from logo, positioning, creative executions, store design and packaging. Inspired by the interserction of nature and science (the brands core marker)... the new ORIGINS is completely upgrading the perception of the brand, Including a callout to it’s OG status by adding “1990”. Putting a stake in the ground as the ORIGINAL brand to pioneer the “natural beauty” movement thus becoming the benchmark in the industry for efficacy, stylish design and sustainability.

  • Client ORIGINS - Estée Lauder
  • SVP of Global Creative Klitos Teklos
  • Creative Ludique
  • Beauty Photographer/Director Tom Schirmacher
  • Product Photographer/Director Travis Rathbone
  • Stylist Haidee Findlay-Levin
  • Hair Panos Papandrianos
  • Makeup Sil Bruinsma
  • Set Design Todd Wiggins
  • Still Life Stylist Anna Surbatovich
  • Producer Ghibli Media / Sabine Manas

About LAB SERIES

Category: Creative Direction

It’s time to INVENT YOURSELF with wellness and self-care as the catalyst! A total brand overhaul and reset (from brand positioning to packaging and product offering), we positioned LAB SERIES as the modern go-to for men’s skincare, where everyone can embrace looking good. Male consumers have traditionally been spoken to in conventional fill-out-the-form/boxes to check such as “masculine”, “for men”, “male”, but a new generation of multiracial, nonbinary and intergenerational individuals are rising up and celebrating the beautiful complexities and nuances of who they are and what they are accomplishing, without strict definitions. The creative was developed to amplify this through a SERIES of modern and multi-faceted individuals using what was created in the LAB to embrace constant invention in the self. Stunning new packaging designs were created to increase desirability, fit in with a higher sense of design and let’s admit it… EVERYONE wants to have beautiful design to live in their bathrooms!

  • Client LAB SERIES - Estée Lauder
  • SVP of Global Creative Klitos Teklos
  • Creative Ludique
  • Beauty Photographer/Director Billy Kidd
  • Product Photographer/Director Vera Comploj
  • Director of Photography Rob Kassabian
  • Stylist Grant Woolhead
  • Grooming Benjamin Parker Thigpen
  • Producer Ghibli Media / Sabine Manas

About AVEDA

Category: Creative Direction

AVEDA approached Ludique to frame their new flagship franchise, Nutriplenish™, to speak to a younger and more diverse audience. Our approach was simple! Speak directly to a generation that is as diverse as the benefits range of this new product line, make sustainability and clean vegan products cool and develop a visual language that illustrates the hydrating properties and ingredients of Nutriplenish™.

  • Client Aveda - Estée Lauder
  • Beauty Photographer Txema Yeste
  • Beauty Director Txema Yeste
  • Product Director Anthony Cotisfas
  • Still Life Photographer Anthony Cotisfas
  • Director of Photography Rob Kassabian
  • Stylist Bernat Buscato
  • Makeup Francelle Daly
  • Prop Stylist Dylan Samuels
  • Producer Shake Productions
  • Creative Ludique

About ALEXANDER WANG

Category: Creative Direction

A premiere fragrance that fully captures the edgy and irreverent design sensibility that make the Alexander Wang brand so unique, alluring and identifiable.

  • Client ALEXANDER WANG
  • Creative Ludique for Love

About CHRISTIE'S

Category: Creative Direction

An elegant film series showcasing the finer things in life (Wine, Watches and Jewels, of course) shot specifically for online and social media to promote Christie’s Luxury Week live auctions.

  • Client CHRISTIE'S AUCTION HOUSE
  • Director Rob Kasabian
  • Editor Rob Kasabian x LUDIQUE
  • Creative Ludique

About CODA

Category: Creative Direction

A New Look at Marketing Real Estate. Merging the proven principles of brand advertising and real estate marketing, Ludique created a brand world and campaign for CODA, a new development by Magnum Real Estate Group at 385 1st AVENUE.

A love letter to New York living, CODA’s campaign puts a heavy emphasis on marketing in the modern age by embracing customer engagement via social media and email, rolling out fresh content over an extended season at it’s center, supported by traditional Real Estate marketing materials with a filmic twist. CODA.NYC

  • Client Magnum Real Estate Group
  • Director Amilcar Gomes
  • Photographer Sven Jocobsen
  • Stylist April Hughes
  • Prop Stylist Matt Johnson
  • Producer Molly Dowd & Henstooth Productions
  • Casting Nina Day
  • Creative Ludique

About DAVID YURMAN

Category: Creative Direction

David Yurman wanted to focus a series of communications celebrating the brand lifestyle and specific design sensibility. Ludique to translate these qualities into printed matter.

  • Client DAVID YURMAN
  • Photographer RICHARD BURBRIDGE
  • Photographer JASON PIETRA
  • Creative LUDIQUE for LIPMAN

About DE BEERS JEWELRY

Category: Creative Direction

Creative for a Brand Engagement program with a focus on top-tier clients.

  • Client DE BEERS
  • Creative LUDIQUE

About FAWN

Category: Creative Direction

Whitney D. Crawford, heiress to John Deere, and José Velasco Vega, Central Saint Martin’s graduate and former director of design at KiKi de Montparnasse approached Ludique to help create a new brand slated to launch as part of the February 2017 fashion week season. Influenced by Whitney and José’s respective backgrounds and goal to create a line representing the full wardrobe of a woman in touch with an elevated, intelligent and individualistic sensibility, combined with inspiration taken from the vision of the new romantic movement of the 1980’s, Ludique created FAWN.

  • Client FAWN
  • Photographer TXEMA YESTE
  • Stylist BERNAT BUSCATO
  • Hair PASQUALE FERRANTE
  • Makeup TYRON M.
  • Model JULIA BANAS
  • Producer BKP / MOLLY DOWD
  • Casting STEPHANIE STEIN
  • Creative LUDIQUE

About NICHOLAS K

Category: Creative Direction

A brand deeply in contrast to today’s fast fashion, Nicholas K mirrors it’s founders purist lifestyle and simultaneously embraces the energy of New York City, laying the ground work for the creation of a utilitarian and urban nomadic brand.

  • Client NICHOLAS K
  • Photographer MARCO VALENTINE
  • Stylist NICHOLAS KUNZ
  • Creative LUDIQUE

About HARRY WINSTON

Category: Creative Direction

Harry Winston Advertising and Brand Communications

  • Client HARRY WINSTON
  • Photographer COPPI BARBIERI
  • Photographer JASON PIETRA
  • Director ROB KASABIAN
  • Creative Ludique

About LA MER

Category: Creative Direction

Elegantly concepted, a rich multi-faceted approach to design and execution are the hallmarks of Genaissance de La Mer, a highly exclusive new offering with a distinctly VIP experience. Also, a new look at a quintessential offering from La Mer that employs a design approach inspired by the electromagnetic forces that ignite the efficacy within The Essence.

  • Client LA MER
  • Creative Ludique

About LIBERTY TOYE

Category: Creative Direction

The East Village is a Legend. Born in the creative clash of the ‘70s and rocketing to iconic status in the ‘80s, the neighborhood emerged as the epicenter of Cool, producing a galaxy of stars and shaping an indelible world view of the Culture of New York City.

Everyone was here. In that divine mingling, every kind of art was created, every kind of party was had, new genres of music were incepted, a different lens on film was captured. Lives were lived, and we were forever changed for the better. Right here

  • Client Magnum Real Estate Group
  • Director LUDIQUE
  • Photographer Sven Jocobsen
  • Producer Nicole Maddox
  • Casting Noëmi Manser
  • Creative Ludique

About MCM

Category: Creative Direction

A proper luxury special edition, reflecting the exceptional pillars of The Macallan brand, which speak to a story of the highest expression of integrity, quality, and of course, luxury. This special edition expresses true luxury from start to finish, whether through the exclusive identity design or a Lalique crystal bottle, or the scotch itself.

Designed for and implemented exclusively for The Macallan M special edition, the identity’s letter forms are based on traditional woodcut typography selected specifically to reflect a true spirit of heritage, tradition, quality and craftsmanship. This traditional style of typography was then customized to evoke the deep history and timeless luxury of the brand.

  • Client THE MACALLAN
  • Creative LUDIQUE for BARON and BARON

About ONE: SONS & DAUGHTERS by EDWARD MAPPLETHORPE

Category: Creative Direction

Looking to create a definitive volume for his life's work – a portraiture series capturing the purity of individuality as expressed through sons and daughters in their first year – Edward Mapplethorpe approached Ludique to partner with him on the design of the book, "One: Sons & Daughters."

With a poetic forward by Patti Smith, a special launch at Bergdorf Goodman, coverage in the New York Times and more, "One," is truly a triumphant celebration of life.

  • Client EDWARD MAPPLETHORPE
  • Creative LUDIQUE

About STEINWAY & SONS

Category: Creative Direction

Steinway was looking to create an elegant solution to communicate the unique and inspired Steinway brand tradition of bespoke craftsmanship.Ludique created a celebration in print – 1 in 100,000. The limited edition book celebrates the brand's bespoke piano creation – as elegant and elaborate in it’s concept as in it’s execution, and as bespoke as the piano itself.

  • Client STEINWAY & Sons
  • Photographer NICHOLAS ALLEN COPE
  • Creative LUDIQUE X LOVE

LUDIQUE ludique@ludique.com

LEGAL

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