LUDIQUE IS THE SUMMATION OF RECENT WORKS BY ARTIST, DESIGNER, CREATIVE DIRECTOR FREDERICK EVANS. HIS WORK SPANS ACROSS THE LUXURY, FRAGRANCE, ART, COSMETICS AND FASHION INDUSTRIES. HIS ARTFUL TOUCH IS DISTINCTIVE, BRINGING AN AMALGAMATION OF INFLUENCES
AND EXPERIENCES TO THE WORK TO CREATE AN INSPIRED AND MAGICAL RESULT.
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In order to update the Fendi brand identity to create a softer, more feminin
appeal while staying true to the brand's true recognizable spirit, inspiration
was dawn from the ochre walls and feminine architectural forms of the brand's
home, Roma.